The Small Business Kit includes:

• Business Strategy

• Getting More Of The Right Customers

• Getting The Most Out Of Your People

• How To Turn Lookers Into Buyers

• Image And Branding

• Increase The Number Of Times Your Customer Buys

• Increasing The Profit Per Sale

• Increasing The Average Sale Value

• One Hour Business Plan

• Systems

• Winning The Customers Heart

The Rescue Kit is comprised of 5 modules that have been based on the 5 turnover drivers. 

Each module contains a workbook and audio CD.  The modules are listed below - click on module names for details.

• Getting More Of The Right Customers

• How To Turn Lookers Into Buyers

• Increase The Number Of Times Your Customer Buys

• Increasing The Average Sale Value

•  Increasing The Profit Per Sale
  
   

These modules are also sold separately.

Please click on the module names for details.

The Survival Kit comprises of 6 modules focused on ensuring the viability and longevity of businesses.

Each module contains a workbook and audio CD.

These modules are also sold separately.

Please click on the module names for details.

The Survival Kit includes:

• Business Strategy

• Getting The Most Out Of Your People

• Image And Branding

• One Hour Business Plan

• Systems

• Winning The Customers Heart

This module concentrates on the unique selling proposition (USP) and the team of people required to deliver on that promise.

It helps the business clearly define (or redefine) their USP and ensure that it is tied to every aspect of their business.

This module concentrates on defining a target market and gives strategies on how to reach that market.

It shows how to write effective copy and sales letters as well as how to design print ads that really work.  It covers telemarketing, phone skills and scripts.  Joint ventures and referrals are also covered in depth. 

This module contains enormous amounts of information, strategies and examples.

However it is only a selection of what is available throughout the range of Peter Sun and BBI products.

Note:  This is the only module that has 2 audio CDs.

This module focuses on how to develop a performance benchmarking system for your team as a method of getting the most out of your people.

It is an 8 step process based on the business strategy and gives an effective process for defining, measuring and creating your benchmarks and key performance indicators.

It also covers how to incorporate reviews and rewards.

This module contains the templates needed to put this process into practice as well as giving practical examples.

This module talks about handling different types of enquires including phone calls, walk-ins and promotional events.  It also covers the important aspect of outbound communication including phone scripts, quoted, mail outs and internet.  It shows an effective 6 step process on how to handle enquiries as well as providing sample scripts and quotes. 

The use of Guarantees and how they alone can be the mechanism to turn your looker into a buyer is also a practical part of this module.  It also looks at why a sale wasn’t converted so that a solution can then be incorporated into the strategy for handling the enquiry.

This module defines image and branding and their relevance to a business.

It also defines their differences and gives a comprehensive process for defining the image and brand of a business in relation to customer service standards, customer relationship standards and physical standards. 

Brand promotion is also covered in detail.

This module is a simple and effective approach to an often difficult and costly exercise.

This module covers in depth up-selling or cross-selling techniques as well as explaining in detail the power of packaging.

By increasing average sale value, the business will make more money or can make the same amount of money by serving fewer customers.

This module shows how to calculate the value of a customer and explains how to set up a strategy for back-end selling including direct mail, email, faxing and telemarketing.

It also looks at the value of loyalty programs and affiliate programs and how all of these can lead your customer to buy more often which has a direct impact on the business profits.

This module shows how to calculate the gross and net dollar profit per sale as well as the gross and net percentage profit per sale.

The more profit that is made from each sale, the more that can be put towards covering operational costs, or a higher personal income for the owner as well as making more money available for re-investing to ensure future growth and development.

It specifically looks at the simple yet very effective strategies of price increases (including how to successfully differentiate products) and cost reduction.

This module is a great starting point for a business that doesn’t have a current business plan in place.

An integral part of this exercise is the SWOT analysis.

This 1 Hour Plan defines all the essentials of the business in a concise and simple manner and best of all only takes a short time to complete.

This module is extremely comprehensive and shows how to identify, document, test, teach, update, control and track and measure your systems.

It also includes a large list of systems that can be taken and used as part of the strategic business development. 

These areas include:

This module looks at the cost of getting and keeping a customer and how the retention rate can be affected by introducing a customer care program.  It also defines the difference between customer care and customer experience and has worksheets that can be used as templates.

You’ll also find 15 ways to nurture existing customers and 11 extreme customer care initiatives that can be applied to any business wanting to increase their customer retention